Description: In the past year, the Corsicana Visitors Bureau completed the Eclipse and 175th Anniversary marketing campaigns and launched the 'Corsicana: Perfectly Placed' campaign, significantly boosting tourism. Implementing a strategic tourism plan, we enhanced our downtown historic district with public art, a community survey, an ambassador program, and rebranded our visitor center to include a gift shop. These efforts resulted in record-high hotel occupancy tax collection, increased sales tax revenue, and substantial media coverage, earning the 2024 Texas Travel Award for Best Destination Marketing Campaign for a Small/Mid Market. The success is attributed to our strategic planning, robust community involvement, and dedicated staff efforts.
Objectives:
The objectives of the CVB is 4 goals in our strategic tourism plan which attribute to our success today:
1. Developed brand and strategic marketing
2. Enhanced Destination
3. Strengthened Organization
4. Collaborative Community Alignment
Project Costs:: $400,000
https://explore.visit.cstx.gov/checkout/380/visit-college-station/2178/heart-of-aggieland-visitor-s-pass